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Moooi. Midnight showroom, cream plinth.

  • Commerce
  • Mixed theme
  • 14 colors
  • 4 typefaces

Moooi is a Dutch design house whose storefront behaves like a darkened gallery with a very quiet shop attached. The home page stacks 1000px full-bleed scenes, each carrying a centred SangBleu Sans 76.8px/400 headline in white, broken once by a Paper category rail and once by a Tokyo Blue #2b3e7b split panel. Past the menu, the catalogue flips to Paper #ffffff, with objects cut out on Plinth Cream #f7f4ef and tiny tracked Gill Sans MT captions. Showroom Graphite #1f1f1f carries nearly all text and every primary button; Linen Sand #e3d9c6 marks only the active filter. Depth comes from image and scrim, with soft shadows reserved for pills and the floating buy card.

Visit moooi.com
Screenshot of Moooi
Captured from moooi.com on November 5, 2026

Moooi design system

Moooi

Brand1

  • Catalogue text, Contact and View-products buttons, wordmark and icons — a soft black that stays gentle beside cream

Accent3

  • Text half of the playing-card split panel on home — the only large saturated field, borrowed from the deck itself

  • Active All Stories filter pill and selected-swatch rings — a warm mark of selection instead of a bright accent

  • Eyebrow caption on the Tokyo Blue panel — a blue-tinted white that lets the small label recede

Neutrals10

  • Film and image scrims, promo strip, and the fill behind full-bleed scenes while media loads

  • Site footer field below the last film — an almost pure black closing the page in one block

  • Secondary catalogue spans and supporting metadata beside Showroom Graphite body text

  • Breadcrumb links and de-emphasised headings on the white catalogue pages

  • Small legal links and icons on the footer, plus the 1px inset ring of outlined filter pills

  • The single 1px rule dividing main and secondary links inside the Menu drawer

  • Thin 1px outline on small colour dots under product cards, so a white finish stays visible

  • Borders on spec rows and the floating buy card, plus a pale panel behind split-layout images

  • Product-card media fill, category-tile hover and filter badges — the signature warm gallery plinth

  • Catalogue and product canvas, Menu and Filter drawers, film pills, and all type on dark scenes

Try a pairing

Pick any two colors from the palette to check whether text stays readable on top.

Aa

Paper on Showroom Graphite

16.48 : 1 contrast

Background
Text
  • Body textPasses AA 4.5
  • Large textPasses AA 3
  • StrictPasses AAA 7

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