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Savvycal. Forest-green stage with cream paper pages, serif headlines and lime-green punctuation.

  • SaaS
  • Mixed theme
  • 13 colors
  • 5 typefaces

SavvyCal runs on a two-zone editorial system: a forest-green hero stage and a warm cream-paper body. The personality is magazine-meets-product: a condensed display serif (GT Alpina) headlines with editorial weight, while a grotesk workhorse (GT America) carries body and UI. A single lime-sprout green punctuates every interactive moment, and a coral red lives only as decorative punctuation — wavy underlines, hand-drawn doodles, thin frame borders. The aesthetic borrows from print: warm neutrals, serif voice, generous whitespace, and handcrafted accents that soften the scheduling-tool utility. Screens should alternate between the dark stage (used sparingly for hero, feature spotlights) and the cream canvas (the default for features, pricing, content), never blending the two in one view. Surfaces stay matte and flat — no glassmorphism, no heavy elevation. Color appears as small functional dots, not washes.

Visit savvycal.com
Screenshot of Savvycal
Captured from savvycal.com on October 11, 2026

Savvycal design system

Savvycal

Brand3

  • Hero section background, dark feature spotlights — deep green anchors the dramatic first impression

  • Green supporting accent for decorative details and low-frequency emphasis

  • Logo green, icon strokes, secondary brand accent — the mid-green companion to the forest stage

Accent2

  • Decorative stroke accent — wavy underlines, hand-drawn doodles, product frame borders, section dividers

  • Soft warm surface wash, hero gradient highlight, gentle background tints behind editorial sections

Neutrals8

  • Headlines, primary body text, dark icons, logo mark on light surfaces

  • Dark surface (footer dark mode, inverse cards), button text on light fills, heading accent

  • Strong secondary text, nav links on cream, meta labels

  • Body paragraph text on cream surfaces, secondary headings, footer description copy

  • Muted helper text, subtle borders on cream, disabled states, tag outlines

  • Hairline dividers, form field borders, table separators — the structural neutral

  • Primary content surface, page background for feature/pricing/footer sections — the default canvas

  • Card surface lift on cream, button text on dark fills, input field backgrounds

Try a pairing

Pick any two colors from the palette to check whether text stays readable on top.

Aa

Pure White on Forest Stage

9.05 : 1 contrast

Background
Text
  • Body textPasses AA 4.5
  • Large textPasses AA 3
  • StrictPasses AAA 7

More DESIGN.md files. Same web, different personalities.