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HBO Max. Cinema lobby at midnight.

  • Media
  • Dark theme
  • 9 colors
  • 1 typeface

HBO Max is a cinema-dark streaming interface: deep black canvas, content poster art as the primary visual unit, and a single steel-blue accent that powers every interactive element. The design is deliberately sparse — white text floats on black, pricing cards flip the polarity to white-on-light to signal commerce zones, and typography does the heavy lifting through size and spacing rather than color. Components stay flat and minimal: 8px-radius buttons, hairline borders, no shadows, no gradients. The custom Max Sans typeface carries a slight positive letter-spacing on small labels, giving even utility text a cinematic, editorial quality.

Visit hbomax.com
Screenshot of HBO Max
Captured from hbomax.com on October 11, 2026

HBO Max design system

HBO Max

Brand1

  • Primary CTA fill, active link color, brand accent on icons and borders — the single chromatic note that powers all interactivity

Accent1

  • Blue text accent for links, tags, and emphasized short phrases. Do not promote it to the primary CTA color

Neutrals7

  • Page background, hero canvas, navigation surface — the default darkness that lets poster art and white text feel illuminated

  • Near-black secondary surface, subtle elevation layer above pure black for section separation

  • Near-black heading accent, subtle border tint for heading underlines

  • Tertiary text, inactive border outlines on controls

  • Lowest-priority metadata, footnote-level text and borders

  • Muted helper text, secondary body copy, disabled icon strokes — readable but recedes

  • Primary text, pricing card surfaces, icon fills, pill backgrounds — the dominant positive value in the system

Try a pairing

Pick any two colors from the palette to check whether text stays readable on top.

Aa

Snow on Signal Blue

5.65 : 1 contrast

Background
Text
  • Body textPasses AA 4.5
  • Large textPasses AA 3
  • StrictFails AAA 7

More DESIGN.md files. Same web, different personalities.