Skip to content
Browse
Library

Subset. Editorial boutique on raw linen.

  • Commerce
  • Light theme
  • 10 colors
  • 3 typefaces

Subset is an editorial intimates boutique rendered on warm raw linen rather than stark white. The page breathes through a muted earth palette — sage, dusty blue, blush, ember — with Founders Grotesk as the workhorse voice and a refined serif (TT Ramillas) reserved for editorial headlines. Product photography is the hero; the UI gets out of the way with hairline borders, minimal radii, and no decorative shadows. The signature moves: aggressive letter-spacing on uppercase labels (0.1–0.15em), generous cream canvas, and color used as quiet punctuation on borders, badges, and icons rather than as large filled blocks.

Visit knickey.com
Screenshot of Subset
Captured from knickey.com on October 11, 2026

Subset design system

Subset

Brand3

  • Signature accent — top announcement bar, hairline decorative borders, icon strokes, functional green; the brand's quiet living color

  • Primary action — filled buttons, link underlines, selected states; dusty mid-blue carries trust without corporate coldness

  • Dark filled buttons (hero CTA), deep green-black for high-emphasis actions; warmer than charcoal, more sophisticated than black

Accent1

  • NEW badges, notification dots, star ratings, cart count bubble — vivid warm orange used sparingly as functional punctuation

Neutrals6

  • Neutral form states, badge text, and quiet UI feedback where color should stay understated. Do not promote it to the primary CTA color

  • Darkest UI surface — footer dark bands, chat widget shell, overlaid panels

  • Muted helper text, secondary dividers, disabled labels

  • Accent surface wash — hero image tint, product photo backdrop, soft highlight zones

  • Page canvas and card backgrounds — warm off-white, the signature surface that distinguishes this system from generic white SaaS

  • Elevated card surfaces, badge fills, inverse text on dark buttons

Try a pairing

Pick any two colors from the palette to check whether text stays readable on top.

Aa

Ink on Sage Leaf

7.47 : 1 contrast

Background
Text
  • Body textPasses AA 4.5
  • Large textPasses AA 3
  • StrictPasses AAA 7

More DESIGN.md files. Same web, different personalities.