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Acme Cups New Zealand. Editorial ceramics gallery.

  • Commerce
  • Light theme
  • 7 colors
  • 1 typeface

Acme's interface is a deliberately austere stage: a near-monochrome gallery wall of concrete gray and hairline black, where the only color in the room comes from the ceramic products themselves. The 148px Helvetica Neue wordmark and all-caps uppercase labels behave like a magazine cover or museum catalog rather than a typical storefront. Structural separation is done with 1px borders rather than shadows, every corner sits at 3px, and product photography does the emotional work that color, gradients, and illustration would otherwise do. The result reads as editorial, architectural, and confident — restraint as a design statement.

Visit acmecups.nz
Screenshot of Acme Cups New Zealand
Captured from acmecups.nz on October 11, 2026

Acme Cups New Zealand design system

Acme Cups New Zealand

Neutrals6

  • Primary text, all structural borders, logo wordmark, button outlines — the load-bearing color of the entire system

  • Badge and tag text — the only readable gray for small uppercase labels

  • Secondary text, muted button borders, caption-level borders where black feels too heavy

  • Card borders, badge outlines, subtle dividers — secondary structure below the black hairline

  • Dominant page background — the warm-tinted gray that sets the gallery-like stage for every section

  • Card surfaces, product photography backgrounds, badge fills, hero overlay text color

semantic1

  • Input validation error borders, error state signals — the single chromatic UI color, echoing the product terracotta

Try a pairing

Pick any two colors from the palette to check whether text stays readable on top.

Aa

Gallery White on Ink Black

20.82 : 1 contrast

Background
Text
  • Body textPasses AA 4.5
  • Large textPasses AA 3
  • StrictPasses AAA 7

More DESIGN.md files. Same web, different personalities.