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Maven Clinic. Evergreen nursery, mint heartbeat.

  • Brand
  • Mixed theme
  • 17 colors
  • 2 typefaces

Maven Clinic is a deep-forest healthcare site that alternates Forest Canopy #013126 panels with warm Linen #ede9e3 inserts, each rounded and inset like a page inside a page. Candid, golden-lit family photography carries the emotion, while Mint Signal #58eda2 is the single switched-on colour for actions, eyebrows and markers. Helvetica Now Display runs light at 300 for every large headline, and a single Ivar Display italic word drops into each one (healthcare, all in one place, improving care) so clinical claims read as personal. Small 4px buttons, 8px cards and soft teal-to-linen gradient tiles keep the system calm, precise and unshowy.

Visit mavenclinic.com
Screenshot of Maven Clinic
Captured from mavenclinic.com on November 6, 2026

Maven Clinic design system

Maven Clinic

Brand2

  • Hero frame, dark section fields, footer panel and all text on Linen — the deep green is the identity, used where other health brands use white

  • Primary filled buttons, outline-button borders, NEW badge text, eyebrow markers and the active audience-link rule — the only bright colour on dark sections

Accent7

  • Filled buttons on light sections such as the closing For businesses and For employees pair

  • Bold inline emphasis and clickable text on Linen, plus the green life-stage marker dot

  • NEW service badges and the footer newsletter box — one step lighter than Forest Canopy

  • Footer column headings on Forest Canopy, a softened mint that sits below white links

  • Member-stories section field and the provider-specialties tile — mint light rising from the bottom of a jade well

  • Bento feature tiles that dissolve from cyan into the Linen canvas below them

  • The huge soft circle behind the closing call to action, lime fading into cyan

Neutrals8

  • Body canvas, announcement bar, the inset features panel and the outcomes section — a warm paper tone, never pure white

  • Closing call-to-action field and the band the footer panel rises from

  • Unfilled tracks of the outcome stat rings on Linen

  • Member-story testimonial card on the jade stories field

  • Display headings and body text on Forest Canopy, photo-card titles and footer links

  • Navigation links in the floating white nav card — a green-tinted near-black that keeps the menu soft

  • Testimonial quote text inside the Mist White story card

  • Member byline and company line under testimonial quotes

Try a pairing

Pick any two colors from the palette to check whether text stays readable on top.

Aa

Paper White on Forest Canopy

14.30 : 1 contrast

Background
Text
  • Body textPasses AA 4.5
  • Large textPasses AA 3
  • StrictPasses AAA 7

More DESIGN.md files. Same web, different personalities.