FRAMA. Walnut apothecary, ruled in black.

Text, 1px rules and outlines, the announcement strip and the solid Add to Cart block: the only interface colour

Deep cabinet brown sampled from the hero film, the darkest note in the warm imagery

Mid walnut sampled from the hero film, the tone white hero type sits on

Wrapping-paper brown sampled from the film as the shots move across the table

Muted grey-brown sampled from the film edges, where light falls off the paper

Cooler ash brown sampled from the film, a quiet bridge from the browns to the white page

Shadowed umber sampled from the film, close to the tone of the darker wood

Page, nav, mega menu and product stage, plus text and outlines over film and photographs

Fill of the FRAMA wordmark SVG in the nav, a barely green black beside pure black type

Variant and subtitle line under product names, one step back from the name above it

The selected variant name beside the Select Variant label, the faintest text on the site