Acne Studios. A fashion magazine laid flat on marble.
- Commerce
- Light theme
- 5 colors
- 3 typefaces
Acne Studios operates as a digital fashion magazine rather than a conventional storefront: white canvas, full-bleed editorial photography, and almost no UI chrome. The entire page reads as curated art-direction — product images sit edge-to-edge in tight grids, and the only typographic punctuation is tiny uppercase labels with generous letter-spacing. The signature electric cobalt (#0018a8) is used sparingly on links and interactive accents, never as a filled button, letting the photography own attention. Components are deliberately weightless: no shadows, no card surfaces, no rounded containers, no decorative borders. Space between elements does the structural work that elevation does elsewhere.

Acne Studios design system
Brand1
Violet supporting accent for decorative details and low-frequency emphasis. Do not promote it to the primary CTA color
Neutrals4
Primary text, logo wordmark, icon strokes, nav labels, and footer copy. Used at 21:1 contrast on white for absolute legibility
Supporting neutral for secondary UI, dividers, and muted labels.
Subtle box-shadow tint and hairline border for elevated overlays. Used minimally — the system prefers whitespace to tinted surfaces
Page canvas, product card backgrounds, and nav bar surface. The dominant ground that lets editorial photography breathe
Try a pairing
Pick any two colors from the palette to check whether text stays readable on top.
Aa
Paper White on Electric Cobalt
12.38 : 1 contrast
- Body textPasses AA 4.5
- Large textPasses AA 3
- StrictPasses AAA 7











