Rains INT. Nordic rain catalog on fog-gray paper.

Rains operates in a near-monochromatic Scandinavian editorial register: a warm off-white canvas (not clinical white), a single charcoal accent for interactive surfaces, and photography that does all the emotional work. The defining signature is typographic scale — headlines reach 200+ pixels and sit directly over full-bleed product photography, with line-heights compressed to ~0.9 so massive type locks into tight visual bands. UI chrome is deliberately spare: pill buttons, hairline borders, no shadows, no gradients, no color. The single chromatic moment is a pale butter-cream hero text (#fffb85) that breaks the grayscale without breaking the quiet. Every screen should feel like a printed fashion catalog: generous breathing room, product-first imagery, and type that whispers and shouts in the same family.