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IKEA. Sunlit Swedish flat-pack showroom.

  • Commerce
  • Light theme
  • 8 colors
  • 1 typeface

IKEA's interface reads as a high-contrast editorial spread: near-black type on warm white, punctuated by flat yellow panels that function as built-in call-to-action zones. The system is deliberately sparse — one custom sans-serif (Noto IKEA) at just two weights (400 and 700), one 8px corner radius across every component, zero shadows, no gradients. The tightness is structural, not minimalism-as-trend: the negative letter-spacing (-0.029em at display, -0.027em at body) makes even 13px captions feel architectural. Cards are large and media-led, arranged in generous two-column blocks with gradient-to-black text overlays for legibility. The yellow #ffdb00 does all the interface work — it never decorates, it only activates.

Visit ikea.com
Screenshot of IKEA
Captured from ikea.com on October 11, 2026

IKEA design system

IKEA

Brand1

  • Primary CTA fills, featured card backgrounds, hero accent panels, the singular chromatic workhorse of the system

Accent2

  • Text link color, used extensively across navigation and body links — the only blue in the system

  • Occasional decorative highlight, used sparingly on select link elements or promotional accents

Neutrals5

  • SVG icon fills, input borders, true-black accents where maximum contrast is needed

  • Primary text, body copy, headings, dominant borders (851 occurrences), icon strokes

  • Secondary text, muted borders, disabled icon states

  • Slightly off-white surface variant for buttons and cards — barely warmer than pure white, breaks digital coldness

  • Page background, card surfaces, nav background, button text on dark fills

Try a pairing

Pick any two colors from the palette to check whether text stays readable on top.

Aa

True Black on IKEA Yellow

15.38 : 1 contrast

Background
Text
  • Body textPasses AA 4.5
  • Large textPasses AA 3
  • StrictPasses AAA 7

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