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Ghia. Mediterranean sunset on a vintage aperitivo label.

  • Commerce
  • Light theme
  • 11 colors
  • 2 typefaces

Ghia expresses itself as a Mediterranean aperitivo label in digital form: warm cream canvases, deep wine-burgundy sections, and coral-pink CTAs that feel like vintage packaging. The type system pairs a humanist transitional serif (Vivey) for warmth and readability with a condensed display sans (FHA Condensed) for editorial all-caps headlines — the same contrast you'd find on an Italian spirits label. Components are rounded and tactile: pill buttons, circular product frames, and full-bleed product photography. The page alternates between sun-warmed cream surfaces and dark burgundy statement blocks, with color used sparingly to make the pink CTAs and blue accent moments pop. Density is relaxed and editorial — generous margins, large display headlines, and product photography that takes visual priority over text.

Visit drinkghia.com
Screenshot of Ghia
Captured from drinkghia.com on October 11, 2026

Ghia design system

Ghia

Brand2

  • Primary brand color, header bar, statement sections, marquee bands, footer — the deep wine that grounds the whole system

  • Filled pill buttons (Shop Bestsellers, Add to Cart, Our Story), active tab indicators, small accent dots

Accent4

  • Soft accent border, tag backgrounds, muted product label echo

  • Blue supporting accent for decorative details and low-frequency emphasis

  • Highlight tags, sticker accents, energetic punctuation — the spark of citrus in the system

  • Muted surface accent, cool-toned badge or chip background

Neutrals5

  • Icons, fine details, logo strokes on light surfaces

  • Supporting neutral for secondary UI, dividers, and muted labels. Do not promote it to the primary CTA color

  • Primary page canvas and warm card surfaces

  • Hairline borders, dividers, subtle structural separators

  • Lightest surface, header text on dark, soft secondary card backgrounds

Try a pairing

Pick any two colors from the palette to check whether text stays readable on top.

Aa

Bone White on Ghia Burgundy

11.12 : 1 contrast

Background
Text
  • Body textPasses AA 4.5
  • Large textPasses AA 3
  • StrictPasses AAA 7

More DESIGN.md files. Same web, different personalities.