Flowers For Society. A single deep-violet voice laid over a paper-white canvas, where the product photograph and the typography do all the talking.

Primary brand color — logo, all headings, primary action fills, action borders, and the left-side hero scrim. This is the only chromatic color in the system; it appears on roughly every surface to assert brand presence

Tonal violet for subtle borders and secondary outlines — the softer sibling of Indigo Statement used where full saturation would feel heavy

Icon strokes, sharp borders, and high-contrast text accents. Used sparingly where the indigo brand color would be too soft

Near-black for button borders and the SHOP NOW text — a softer alternative to pure black for refined edges

Footer background — the only departure from pure white, creating a quiet band at the page base

Neutral form states, badge text, and quiet UI feedback where color should stay understated. Do not promote it to the primary CTA color