Apple iPad Air. White gallery vitrine.

Apple's iPad Air page is a gallery of negative space — vast white canvas interrupted by single-product hero photography and generous vertical breathing room. The visual system is monochrome at its core (#1d1d1f text on #ffffff surface) with one saturated blue (#0071e3) as the sole accent for the primary action, and never more than one chromatic moment per band. Typography does the heavy lifting: SF Pro Display at 80px weight 600 for hero, tightening to 56px and 48px for section headlines, always with negative letter-spacing — the headlines feel carved rather than typed. Cards float at 28px radius with zero shadow and no border; surfaces separate purely through tint shifts (white → #f3f6f6 → #e8e8ed). Buttons are pill-shaped (980px–9999px) or underlined text links — never boxes. Everything is airy, precise, and restrained.