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Going™. Sun-bleached travel journal with electric ink.

  • Brand
  • Light theme
  • 6 colors
  • 1 typeface

Going is a warm-paper travel companion: a parchment canvas (#fffef0, never pure white) carries deep lagoon teal body text and pill-shaped electric iris CTAs, with soft mint wash bands organizing content sections. PP Mori's slightly off-axis 475 weight gives paragraphs a friendlier gravity than standard 400, while display sizes push tracking outward (up to 0.10em at 80px) for an editorial-poster feel. Surfaces stack: parchment base → mint wash content bands → ink-bordered cards with a whisper shadow. The design refuses cold SaaS conventions — black is used sparingly as a hairline border accent, not as primary type, and the single violet CTA carries all interactive weight across the page.

Visit going.com
Screenshot of Going™
Captured from going.com on October 11, 2026

Going™ design system

Going™

Brand2

  • Primary text, body copy, icon strokes, navigation — deep teal replaces black for all running text and primary iconography, lending a warm printed feel rather than digital harshness

  • Violet action color for filled buttons, selected navigation states, and focused conversion moments.

Accent2

  • Section backgrounds, testimonial card surfaces, soft highlight bands — pale green wash separates content zones without the heaviness of gray or color blocks

  • Display headline emphasis, accent strokes on key words, decorative highlight — neon green appears in sparing two-to-five-word bursts to amplify specific display phrases

Neutrals2

  • Hairline borders, card outlines, structural dividers, footer strokes — used as 1px boundary lines rather than as primary type, creating crispness against the cream base

  • Page canvas, card surfaces on mint sections, inverted text on dark elements — warm off-white background replaces clinical #ffffff, reducing glare and adding editorial softness

Try a pairing

Pick any two colors from the palette to check whether text stays readable on top.

Aa

Parchment on Deep Lagoon

10.76 : 1 contrast

Background
Text
  • Body textPasses AA 4.5
  • Large textPasses AA 3
  • StrictPasses AAA 7

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