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Eat Real Food. Government health brief on cream parchment.

  • Brand
  • Light theme
  • 9 colors
  • 4 typefaces

Eat Real Food reads as a government health brief printed on aged parchment: warm cream canvas, near-black ink, and one alarm-red used only when the data needs to stop you in your tracks. The visual system is nearly monochromatic by design — color is treated as editorial punctuation, not decoration. Display type is enormous and tight (170px headlines at 0.84 line-height), making every hero statement feel like a front-page declaration. Components are rounded, pill-shaped, and float on flat surfaces with the faintest layered shadows. The aesthetic borrows from broadsheet newspaper design and government reports: confident, restrained, and data-driven.

Visit realfood.gov
Screenshot of Eat Real Food
Captured from realfood.gov on October 11, 2026

Eat Real Food design system

Eat Real Food

Accent1

  • Data emphasis blocks, statistics backgrounds, alarm callouts — the only chromatic color in the system, reserved for moments when numbers must cut through the editorial calm

Neutrals8

  • Primary text, dark hero surfaces, filled pill buttons, navigation dots — near-black with a warm undertone replaces the cold #000000 to keep the palette feeling printed rather than digital

  • Muted secondary text, small labels — warm gray-brown that recedes without going cold

  • Subtle image borders, soft shadow base — warm gray for non-critical structural lines

  • Card shadow base tone, subtle elevation warmth

  • Hairline borders, dividers, card edges — the structural neutral that defines component boundaries at 1px weight

  • Accent surface, secondary button fill, soft highlight wash — a desaturated straw tone that sits between parchment and olive

  • Page canvas, body text on dark surfaces, filled button backgrounds — the warm off-white that gives the entire site its paper-like quality

  • Card surfaces, elevated panels, button text on dark fills

Try a pairing

Pick any two colors from the palette to check whether text stays readable on top.

Aa

Newsprint White on Alert Red

5.48 : 1 contrast

Background
Text
  • Body textPasses AA 4.5
  • Large textPasses AA 3
  • StrictFails AAA 7

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