CHELSEA. The roster plays, the chrome disappears.
- Studio
- Dark theme
- 6 colors
- 1 typeface
Chelsea is a talent roster presented as a black-box cinema: full-bleed cinematic photography sits directly on pure black, with a single vivid blue (#4490ff) as the only chromatic voice. The interface is deliberately skeletal — a thin top bar, a tiny floating blue dot, and a name list rendered in the accent color — letting the roster's work carry all visual weight. Typography is one family (Neue Haas Unica Pro) in two weights, set with tight 1.0–1.15 line-heights so the type reads like a film credit rather than a website. Everything that can be invisible is invisible: no borders on the canvas, no shadows, no card containers, no section backgrounds — the only surface transition is the sudden black-to-photography cut. Buttons and links are pill-shaped (9999px radius) and extremely compact, reinforcing the sense that this is a viewing room, not a product dashboard.

CHELSEA design system
Brand1
Primary action, interactive links, roster name listings, focal dot indicator, highlighted borders — the only chromatic voice in an otherwise monochrome system
Neutrals5
Page canvas, all section backgrounds, negative space — the floor everything sits on
Headings, heavy borders, structural borders on dark surfaces — near-black with a slight cool cast for separation from the pure black canvas
Light-mode surfaces, neutral borders on cards or panels, secondary dividers — provides a paper-like counterpoint when a section lifts off the black canvas
Warm off-white for text and subtle borders — softer than pure white, evoking film stock and gallery walls against the black canvas
Maximum-contrast text and dividers when absolute clarity is needed over photography or dark media
Try a pairing
Pick any two colors from the palette to check whether text stays readable on top.
Aa
Void Black on Spotlight Blue
6.68 : 1 contrast
- Body textPasses AA 4.5
- Large textPasses AA 3
- StrictFails AAA 7











