Agence K72. A single electric spark cutting through cinematic black.

Agence K72 runs on radical binary minimalism: a near-black photographic void overlaid with white display type, and exactly one chartreuse spark used as precision mark — never decoration. The system is essentially a two-color engine (white-on-black, black-on-white) with #d3fd50 appearing only as stroke or ring, turning that single hue into a loaded gesture. Typography carries the entire identity: a single custom sans-serif stretched to 137px headlines with line-heights compressed to 0.70, making letterforms behave like architecture rather than reading material. Every interactive surface is a fully pill-shaped stadium form, and the French-first voice signals a confident creative agency that treats restraint as posture.