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Airtree. The design rests on a cream page where ink-black type and a single electric yellow accent do all the talking.

  • Finance
  • Light theme
  • 3 colors
  • 3 typefaces

Airtree's design language reads as a sunlit editorial spread on warm parchment: a cream canvas (#f7f6e3) carries confident charcoal type, with a single electric yellow accent that punctuates rather than decorates. Prody's oversized display serif at 131px is the brand's loudest voice — everything else is deliberate whitespace and a clean grotesque. Components stay light and paper-like: 37px-rounded cards, outlined ghost controls, pill-shaped yellow CTAs, and hairline borders that define structure without weight. The system avoids heavy elevation, gradients, or saturated color fields; it relies on generous spacing, large radii, and a calm two-tone palette to let photography and quoted founders carry the emotional weight. Color is rationed: a cream page, ink-black type, and one jolt of yellow — no decorative gradients, no multi-hue branding.

Screenshot of Home
Captured from airtree.vc on October 11, 2026

Airtree design system

Airtree

Brand1

  • Filled CTA buttons, active states, standout badges — a single saturated yellow that breaks the cream/ink calm to signal action; the ratio against #262d29 is 13.2:1 AAA

Neutrals2

  • Primary text, navigation, body copy, card borders, icon strokes — the only structural color, used for hairline definition and all readable content

  • Page canvas, card surfaces, bordered containers — near-gray cream that warms the entire interface and gives the whole site its paper-like calm; Outlined/ghost action borders, pill outlines, and interactive rings that echo the canvas tone — only visible against darker overlays

Try a pairing

Pick any two colors from the palette to check whether text stays readable on top.

Aa

Ink Black on Electric Lemon

13.19 : 1 contrast

Background
Text
  • Body textPasses AA 4.5
  • Large textPasses AA 3
  • StrictPasses AAA 7

More DESIGN.md files. Same web, different personalities.