HEY. Sunlit letters on a desk.
- Productivity
- Light theme
- 10 colors
- 3 typefaces
HEY treats the page as a stack of tactile paper objects floating over a warm off-white field. Giant, almost cartoon-heavy Really Sans headlines use violet-to-salmon color as an occasional burst, while dense Moniker text keeps navigation, messages, and interface copy compact and human. The recurring 25.6px rounded white panel, soft ink-tinted shadow, handwritten Shantell interruption, and pastel gradient product imagery make email feel personal rather than corporate.
HEY design system
Brand2
Links, emphasized headings, illustrated interface details, and the violet edge of expressive promotional gradients
Filled primary action backgrounds — mint against Ink labels keeps repeated conversion controls playful rather than forceful
Accent3
Warm gradient endpoint for promotional surfaces and colorful product demonstrations
Testimonial-card and soft interface background washes
Occasional warm highlighted surface behind short content moments
Neutrals5
Headlines, navigation, body copy, input text, play-control text, and dark button labels
Fine-print helper copy and low-emphasis supporting text
Subdued neutral fills and secondary quiet surfaces
Warm page canvas and large paper-like content sections
Floating navigation, hero panels, cards, video controls, and reversed text
Try a pairing
Pick any two colors from the palette to check whether text stays readable on top.
Aa
Ink on Mint Note
13.17 : 1 contrast
- Body textPasses AA 4.5
- Large textPasses AA 3
- StrictPasses AAA 7
