Swwim. Cobalt wave with floating luxury objects.
- Studio
- Light theme
- 8 colors
- 2 typefaces
Swwim is a full-bleed, blue-saturated agency site where the hero IS the brand: a massive all-caps Baton Turbo display at 151px sits on a vivid cobalt field, scattered with floating product crops (a diamond ring, a Givenchy sandal, a megaphone) that overlap the letterforms. The rest of the system stays disciplined — white canvas pages, hairline #e5e7eb borders, pill-shaped controls with 9999px radius, Greycliff for everything readable. The color palette is nearly monochromatic: one hero blue (#1658b3) carries the page, with deeper #0d3c88 and darkest #01295f as gradient depth inside decorative graphics, and a single warm #eee1d9 flesh-tone accent peeking through illustration fills. Components are flat, borderless against the blue, and almost borderless against white — elevation comes from typography weight, not shadow stacks.

Swwim design system
Brand4
Hero background, primary surface flood, outlined-link borders — the single color that defines every full-bleed section
Darker blue for gradient depth in decorative graphics, icon accents, footer bands
Violet wash for highlight backgrounds, decorative bands, and soft emphasis behind content. Do not promote it to the primary CTA color
Darkest blue used inside SVG decoration and deep gradient stops — never as text or button
Neutrals4
Body text on white, icon fills in black-mode illustrations
Warm flesh-tone accent inside decorative illustration fills and strokes — the only chromatic neutral, used to humanize blue compositions
Hairline dividers, card borders, separator rules across all white surfaces — the structural neutral of the system
Page background, body text on blue, primary pill button fill — the neutral that carries white sections and inverts on blue
Try a pairing
Pick any two colors from the palette to check whether text stays readable on top.
Aa
White Canvas on Cobalt Current
6.82 : 1 contrast
- Body textPasses AA 4.5
- Large textPasses AA 3
- StrictFails AAA 7











