Amplemarket. Sunlit workspace with scattered confetti.
- SaaS
- Light theme
- 15 colors
- 1 typeface
Amplemarket uses a warm, editorial-meets-product language: off-white canvas with a soft cream wash, generous breathing room, and dark near-black type that reads like printed ink. The visual signature is a multi-hue pastel palette — petal pink, mint green, canary yellow, violet, cyan — used as flat card and section backgrounds rather than decoration, creating a 'color-coded' taxonomy of product areas. A vivid phoenix-orange accent grounds the brand identity against a charcoal secondary surface (#272625). Type is set in a geometric grotesque (Labil Grotesk) with aggressive negative tracking on display sizes, where weight 900 84px uppercase headlines act as poster titles and weight 400 44–56px headlines feel calm and confident. The overall mood is light, airy, and approachable — a productivity tool that doesn't feel like enterprise software.
Amplemarket design system
Brand2
Brand accent, hero gradient origin, marketing highlights — vivid warm orange that gives the brand its identity; Hero background gradient — radial wash from phoenix orange through cream to violet
Deep brand surface, feature card backgrounds, text on light cards — the dark counterweight to the bright accents
Accent5
Pastel accent card surface — category-coded color tile
Pastel accent card surface — category-coded color tile
Pastel accent card surface — category-coded color tile
Pastel accent card surface — category-coded color tile
Gradient endpoint, hero highlight wash
Neutrals8
Primary text, heading color, filled action button background — near-black with slight warmth
Secondary dark surface, testimonial card backgrounds, dark UI panels — warm-tinted near-black
Dark input field background, form surface on dark sections
Muted body text, secondary labels, helper copy
Hairline borders, subtle dividers, muted placeholder
Subtle button backgrounds, hover states on ghost controls
Soft surface tint, secondary card backgrounds, muted section backgrounds
Primary page background, card surface, text on dark surfaces
Try a pairing
Pick any two colors from the palette to check whether text stays readable on top.
Aa
Canvas White on Midnight Indigo
18.25 : 1 contrast
- Body textPasses AA 4.5
- Large textPasses AA 3
- StrictPasses AAA 7
