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Krisp. A confident editorial-tech feel.

  • AI
  • Light theme
  • 16 colors
  • 1 typeface

Krisp uses a warm-cream-and-violet language built on a single geometric humanist sans (Plus Jakarta Sans). The canvas is a soft warm beige rather than sterile white, giving the entire surface a paper-like, approachable quality. Deep indigo violet (#131032) doubles as both the primary text color and a dramatic dark section background — the same hue reading as authoritative copy on light surfaces and as immersive night-mode on dark. Vivid violet (#614efa) is the lone saturated accent, used sparingly on filled buttons and link emphasis, while a violet-to-cyan gradient sweeps through hero display text to make 'Voice AI' feel like it is lit from within. The system stays calm: soft cards, pill-shaped tabs, thin hairlines, no heavy shadows, and color restricted to small functional moments rather than broad washes.

Screenshot of Krisp
Captured from krisp.ai on October 11, 2026

Krisp design system

Krisp

Brand2

  • Primary text, headings, and dark section backgrounds — the deepest near-black with a violet undertone carries the same identity across both light copy and immersive dark bands

  • Filled buttons, link emphasis, active states, gradient stops — the only vivid saturated color in the palette, used as a small functional spark against the cream canvas

Accent4

  • Soft accent washes, tag backgrounds, decorative highlights — a near-white violet tint that echoes Iris Spark at very low intensity

  • Supporting palette color for small decorative accents when the core palette needs contrast.

  • Pill badge and announcement tag backgrounds — a barely-there cool tint to differentiate informational chips from the warm cream canvas

  • Soft highlight overlays and secondary gradient midtones — a lighter violet used in multi-stop gradients

Neutrals10

  • Supporting neutral for secondary UI, dividers, and muted labels. Do not promote it to the primary CTA color

  • Secondary dark text, very dark UI elements

  • Stronger secondary text, metadata — deeper than Fog for labels that need more presence without reaching Midnight Iris

  • Muted body copy, helper text, secondary labels — the primary low-emphasis text color against cream and white surfaces

  • Disabled text, placeholder content, very low-emphasis UI elements

  • Shadows, very subtle borders, disabled surface tones

  • Borders, dividers, card outlines — a cool light gray that separates surfaces on the warm cream canvas

  • Dominant page canvas — a warm beige that replaces the typical cold white SaaS background, giving the entire site a tactile, editorial feel

  • Secondary surface, footer background — a cool off-white that sits one step below Snow

  • Card surfaces, button text, dark-section text — pure white for maximum contrast on dark backgrounds

Try a pairing

Pick any two colors from the palette to check whether text stays readable on top.

Aa

Snow on Midnight Iris

18.29 : 1 contrast

Background
Text
  • Body textPasses AA 4.5
  • Large textPasses AA 3
  • StrictPasses AAA 7

More DESIGN.md files. Same web, different personalities.