Carrot. Confident, flat, and slightly loud.

Carrot commits to a radical single-color canvas — an electric chartreuse field that saturates the entire page and makes the brand impossible to misread. The rest of the system is deliberately stripped: black ink for type and structural elements, white for surfaces and button text, and a dark olive reserved for quiet secondary marks. Typography draws a sharp line between editorial and functional — a light-weight custom serif (Signifier at 300) carries the hero voice while DM Sans handles everything utilitarian at conversational weights. The result reads like a printed sustainability manifesto rendered as a web product: confident color, generous breathing room, zero ornament, and an almost rebellious refusal to use shadows, gradients, or rounded softness.