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Baba. Care notes in red sunlight.

  • SaaS
  • Light theme
  • 10 colors
  • 2 typefaces

Baba pairs an expansive red advocacy field with a warm cream information canvas. Söhne display type is large, tightly tracked, and weighty; Atkinson Hyperlegible Next keeps navigation, answers, and care details unusually legible at small sizes. White and blush panels interrupt the red field, while rounded photographic crops, translucent status pills, and deep wine-tinted shadows turn care coordination into a visible, human scene.

Screenshot of Baba
Captured from callbaba.com on October 11, 2026

Baba design system

Baba

Brand2

  • Large campaign bands, footer surfaces, branded links, icons, and red-on-white labels — the deep warm red establishes the site’s continuous care-setting atmosphere; Layer behind large red campaign panels and animated care-plan scenes

  • Lighter red panel illumination and gradient endpoint within red feature sections

Accent2

  • Filled conversion controls on light navigation and cream surfaces — the brighter red reads as a precise interruption within the warmer red system

  • Soft feature-card surfaces and calm transitional blocks between cream content sections

Neutrals6

  • Primary dark headings, body copy, dark controls, and dark feature-card surfaces

  • Long-form body copy and secondary explanatory text

  • Muted supporting copy and low-emphasis labels

  • Hairline accordion rules, quiet control borders, and light-surface separation

  • Page backgrounds, pale outlined controls, and light-on-dark typography

  • Cards, light navigation controls, image badges, and high-contrast text on red surfaces

Try a pairing

Pick any two colors from the palette to check whether text stays readable on top.

Aa

#111111 on Red Light

4.71 : 1 contrast

Background
Text
  • Body textPasses AA 4.5
  • Large textPasses AA 3
  • StrictFails AAA 7

More DESIGN.md files. Same web, different personalities.