Not Real. A high-end catalog where only the artwork is allowed to scream with color.

NotReal operates as a typographic gallery: a near-empty off-white canvas where large product renders and campaign stills do the visual talking while two custom typefaces carry the verbal load. The system is deliberately chromatic-starved — three grays compose 99% of the interface — so that every saturated pixel arrives as client artwork, never as UI chrome. Layout is editorial, not app-like: an asymmetric two-column grid where hero images land at varying vertical offsets to create z-pattern reading flow, with vertical running text and micro-metadata adding a printed-catalog rhythm. The pairing of ogg (a high-contrast didone-influenced serif) for display with telegraf (geometric sans) for everything else is the signature — a whisper-and-speak duality where the serif announces the work and the sans documents it.